The idea of having a set of values came from the Real Madrid projects around the world who distributed tshirts with the club values to the children. This way, the children physically represent the values they are wearing and get a feeling of ownership.
In 2016, Ron Wolfs brought this concept to Belgium and his Antwerp Wolfpack players came up with their values through multiple self-led group sessions.
It is incredibly important that the values come from the Wolfpackers themselves, as they are the core of every project.
In 2017, after the creation of a single Wolfpack Nation ‘brand’ to cover all individual projects, there was a need to define the core values that were being applied everyday by players, coaches, volunteers, organisational members, supporters, etc. This clarity would mean everybody would be working towards the same goal, which was key with the number of members growing every day.
A questionnaire with targeted questions about the projects was sent to various people involved in the projects: volunteers, children, school leaders, club leadership, alumni, etc. Responses were recorded and the key themes were taken out as keywords to be analysed. English was used as an international inclusive language to remain open to all cultures.
Through a recurring process, Ron Wolfs and Tom Janicot narrowed it down to the 7 values with corresponding sub-values, giving all Wolfpackers a clear and precise view of how Wolfpack Nation works.
Never Give Up
Positive Growing Environment
Bring People Together
See Positive in People
With the same results, a Vision and Mission Statement were created in order to have a clear view of the organisation’s goals. These were used to shape the direction of all projects moving forward.
By the Wolfpack Summer Camp 2018, the values already featured on the player tshirts. Since then, they have become more and more visible across all projects!